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Paul Daniels announces that, by means of complex psychology and magic, he will change our choice of car insurance comparison websites. He asks us to think of any one site and hold it in our heads, as a man walks by carrying sandwich boards bearing the name tescocompare.com, and the same name appears on a passing bus, a store hoarding, a banner towed behind a light aircraft, and one held by a marching band. He then appears to influence the changing of a bustop advertising rollerboard to one showing the Tesco site, as the narrator confirms the message.