Ad Story
A young man grills some cheese on toast, and whilst his back is turned his sister takes a slice and dashes off to school, passing a postman who looks on hungrily, and is next seen in a cafe tucking into cheese on toast. He is spotted by a businesswoman walking by, and she is later shown eating cheese on toast whilst chairing a board meeting. The relay continues through several more similar linkings, and the narrator introduces Cathedral City on toast - 'You See It, You Want It'.