Here's good old Persil, and it's a hundred years old, though I don't think they show any ads from... more..

Here's good old Persil, and it's a hundred years old, though I don't think they show any ads from earlier than the 1950s. I remember some of them, and I thought they were quite good. That was the thing about Persil, a lot of the soap powders used to do a very hard sell thing, but Persil always made nice ads where they didn't shout at you and tell you all about their dirt eating enzymes or whatever. They made you like them, that's what they did, you just couldn't help feeling good about Persil, or I couldn't anyway.

I have always bought Persil, despite what Val from my focus group says. She's always going on about the fact that Persil isn't as good as Ariel, and we're all being conned by the lovely adverts. Well, maybe we are, but I don't care, I like my Persil, and I like the Persil ads. So what if it doesn't get things quite as clean as Ariel, or doesn't work so well on gravy, I just don't feel like an Ariel mum, I feel like a Persil mum. I think that's what they set out to do, it's quite a "sophisticated marketing approach', that's what they say these days anyway.

More like good old fashioned common sense to me. Nobody's that interested in how a washing powder works are they? They just want to get on with life and not have to think too much about it all - that's what Persil understood and all I can say is well done, and I don't mind if it's not quite as good as the other one. Who cares, get a life - that's what I say.

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