They're continuing to go absolutely mental down at Heineken towers. I get the distinct impression that someone at Heineken has a distant recollection of a time when they produced some really great advertising. Unfortunately they seem to have forgotten how it was done. Watching their recent ads is like looking at the result of someone trying to paint pictures in the dark. You can see that they're trying terribly hard to be creative, but the results just don't make any sense at all.
This ad is a classic of the genre. I don't know what is happening, or why it's happening. I don't know what they're trying to tell me and I can't even remember the slogan.
I can see that a lot of effort has gone into it, and no doubt quite a lot of thought, though there is little evidence of the latter, but it is all to no avail. The thing is just barking mad, and I can only assume that Heineken is still selling reasonably well and therefore can afford to do without effective advertising.
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