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A dance band plays at a party, and Kerry Katona is dancing in flamenco fashion with Christopher Biggins, hands clasped and arms outstretched a they head determinedly for the food table and each grab a King Prawn Spoon. The Iceland pack is shown on screen beside the plate as the narrator introduces the snack and declares them as 'perfect for jungle royalty'. He advises us to 'party like a celeb, with Iceland', and the screen sub-title announces Iceland's sponsorship of I'm a Celebrity, Get Me Out of Here.