Ad Story
After a series of mysterious unbranded adverts shown earlier, a team of skydivers then formed the letters H, O, N, D and A within a three minute time limit, originally shown on Channel 4 at 8.10pm on 29th May 2008 as a live three minute TV ad. This one has the team forming a steering wheel, a suspension spring and a camera, as the narrator announces these features of the car. Finally, as the divers' steerable 'chutes are opened, they use them to spell out the name ACCORD in the sky.