Ad Story
A young woman in a salon is seen showing her hairdresser the contents of a Boots shopping bag, explaining all the items she has bought to get herself ready for a summer holiday. She also shows her a magazine cutting of a woman emerging from the sea as a guide to the hair look she wants, which is in fact how she currently looks with her hair wet prior to being cut. The narrator advises that Boots has thousands of offers in the 'Holiday Hotlist', and a sub-title notes that they end 9th August, as a selection of different manufacturers' items is seen on screen.