It feels cool, it seems exciting, it looks like a misprint. Hancook, what sort of name is that? Su... more..

It feels cool, it seems exciting, it looks like a misprint. Hancook, what sort of name is that? Surely they mean Hancock, or then again perhaps they don't.

My friend Damian who's a bit of a closet boy racer thinks that they may be a Korean company that makes tyres, in which case they might be Han Kook which I could understand, you know like Dae Woo or Sam Sung.

The fact is though, I didn't get it at all, and if Damian hadn't been there I wouldn't even have got the tyre thing. There's people base jumping and all this other funky outdoorsy stuff, and yes there are a few shots of cars and tyres, but not so you'd notice. And then they end up by saying in that big meaningful voice that they are official sponsors of DDM. Sorry, but I'm missing this entirely. I know I'm only a silly bird but what the fuck is DDM? Even Damian didn't know what this was all about, so I'm kind of asking what is the point? It may make sense if you're Korean.

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